HOME IS A FEELING
IKEA
Concept: Yani Gabriel
Art Direction: Yani Gabriel, Fernando Kobayashi
Copy: Laura Hallensleben
A PRINT IDEA
A simple idea born from a simple insight: the things we take from home when we travel aren’t just products—they’re anchors. They ground us, comfort us, and turn unfamiliar places into something familiar. This idea sparked when my art director went on a trip and noticed her cousin bringing her own pillow—a small, everyday item that carried the warmth of home, even far away. With IKEA, these objects become more than just things; they give you the feeling of home, wherever you go.
