BUREAULINGO
BY DUOLINGO
Concept: Laura Hallensleben and Breno Chiavelli
Art Direction: Breno Chiavelli
Copy: Laura Hallensleben
THE IDEA
German bureaucratic language is notorious for its mind-boggling complexity—dense, technical, and baffling even for native speakers. With gems like raumübergreifendes Großgrün (tree) and Restmüllbeseitigungsbehälterentleerung (bin collection) popping up in official documents, navigating it can feel overwhelming. For newcomers trying to settle in Germany, it’s even more daunting. People often joke that Beamtendeutsch is its own dialect—so why not treat it as one?
And more than a funny gag, how can we make it genuinely useful who those who need it most?
