UNVERSCHÄMT

GUT

CLIENT

Mezzo Mix (Coca Cola)

YEAR

2024

AGENCY

VML Germany

ROLE

Mid-level copywriter
Scripts
Storyboards
Pre- and post-production
On-set shoot film and photo

ABOUT THE PROJECT

THE RESULT

Mezzo Mix needed more than a campaign—they needed a cultural reset. Tasked with transforming a nostalgic favourite into a bold modern icon, we launched the new brand platform “Unverschämt Gut” (Unashamedly Good) with an unapologetically joyful 20-second film and bold lifestyle + product key visuals.

A refreshed brand identity that immediately re-energised audiences and reignited conversation around Mezzo Mix.