UNVERSCHÄMT GUT
Mezzo Mix needed an overhaul.
So we created a fresh new brand identity and brand platform for them.
Then kicked it off with a shameless campaign.
CLIENT
Mezzo Mix (The Coca-Cola Company)
YEAR
2024
AGENCY
VML Germany
MID-LEVEL CREATIVE COPY
Brand identity development
Brand platform development
Tone of voice, brand role, brand narrative, etc.
360 campaign from start to finish
AV development
Scripts + storyboards
Pre-production: director selection, casting, styling, etc.
On-set creative direction for AV + KV shoots.
ROLE
ABOUT THE PROJECT
THE RESULT
Mezzo Mix needed more than a campaign—they needed a cultural reset. Tasked with transforming a nostalgic favourite into a bold modern icon, we launched the new brand platform “Unverschämt Gut” (Unashamedly Good) with an unapologetically joyful 20-second film and bold lifestyle + product key visuals.
A refreshed brand identity that immediately re-energised audiences and reignited conversation around Mezzo Mix.
