AWARDS
ADC 2025 WINNER
Bronze / Concept / Spatial Experience / Exhibitions & Installations
Bronze / Craft / Craft for Spatial Experiences / Media Usage
CLIENT
Alzheimer Forschung Initiavie e.V.
YEAR
2024
AGENCY
VML Germany
ROLE
Junior copywriter
Technical research
Artist liaison
Exhibition set up
Event organisation
Social media
Case film script
ABOUT THE PROJECT
RESULTS
The Alzheimer Forschung Initiative needed a way to spark nationwide awareness with a limited budget. Our solution: transforming art into a living,
fading metaphor for memory loss. The Fading Exhibit used evolving artwork to make Alzheimers
impossible to ignore.
65% increase in donations within one week.
Over 9.5M reach.
20x more social engagement.
In short: record engagement for the cause.
