The Alzheimer Forschung Initiative needed a way to spark nationwide awareness with a limited budget. 
Our solution: transforming art into a living, fading metaphor for memory loss. 

Knowing the influence that art plays in Berlin, we used 15 innovative artworks to start a conversation and educate the public about Alzheimer’s. The Fading Exhibit featured artists with a family history of Alzheimer’s. Each artist painted a personal memory using a thermochromic pigment. We fitted the paintings to custom designed frames with a hidden, built-in heating system.

Each day of the exhibit, the heat of the frames was turned up, which caused the paintings to fade more and more. Tickets to the exhibition became donations on site, and finally, the paintings were put up for a silent auction which helped increase the amount raised.