DIE GESUNDBERGS
Injecting a bit of whimsy into the pharmacy space with playful, character-led storytelling.
CLIENT
DocMorris
YEAR
2023
AGENCY
VML Germany
JUNIOR CREATIVE COPY
Social media assets
Headlines and captions
Video storyboards
ROLE
ABOUT THE PROJECT
THE RESULTS
With the launch of ePrescriptions in Germany, DocMorris faced the challenge of raising awareness for the benefits of this new technology while simultaneously strengthening its position as an innovator in the healthcare market. The task was to develop a unique and engaging brand awareness campaign that would be effective on TV, digital, and social media channels.
The campaign “The Gesundbergs” helped raise awareness of the benefits of the e-prescription and further strengthen DocMorris’ position as an innovator in the healthcare market.
